Author: Stephen Buckler

Horizon December 2016 Storage Market Brief

11 January in Uncategorized

With it being the beginning of a new year I feel compelled to talk about the market drivers that are shaping the storage market and will act as our North Star over the next year. Along the way there will be speed bumps to be...

Horizon November 2016 Hard Drive Market Brief

07 December in Uncategorized

Today’s storage market can be described as a shifting mosaic that features several prominent subplots that all are interconnected. Past briefs focused on the manufacturers, however, we are orienting the conversation around the key components that shape the storage market, which is redefining itself. After seven...

Horizon October 2016 Hard Drive Market Brief

03 November in Uncategorized

Horizon October 2016 Hard Drive Market Brief Market - With Intel and Microsoft reducing their forecasts against expected softening notebook and desktop demand, the hard drive manufacturers require a push from the data centers space to offset declining client HDD shipments. Overall, the large data...

Horizon Technology Hard Drive Market Brief September 2016

02 November in Uncategorized

Market; sentiment continues to lean towards a healthy Q4, but demand has yet to materialize in a significant way with the market seemingly in a state of stasis. Both Intel and WDC announced improved Q4 guidance and reports indicate increased notebook demand driven by the...

Horizon August 2016 Hard Drive Market Brief

02 November in Uncategorized

Market - manufacturers consolidating supply to align with market demand is old news. The two top of mind questions for storage market participants are how do I position myself to succeed in a cloud-centric market and what will the fall build schedule look like as...

Horizon July Hard Drive Market Brief

27 July in Global Supply & Demand (GSD) Database, Hard Drives, Uncategorized

Horizon Hard Drive Market Brief June 2016   Market- Seagate’s and Western Digitals recent resurgence in stock valuations is reflective of a stronger than anticipated personal computer market, market consolidation, and cost cutting; with the hard drive manufacturers balancing manufacturing capacity against demand. With manufacturers kicking the unit...

Horizon Hard Drive Market Brief June 2016

23 June in Uncategorized

Market- The macro trend continues to be storage moving towards SSD, however, the second half of 2016 is shaping up to be an interesting period for hard drives. The combination of supply tightening by the hard drive manufacturers and a reported looming NAND flash shortage...

Data Centers Wringing Cost out of the Asset Life Cycle

16 June in Uncategorized

Data centers are becoming much more sophisticated in the life cycle management of their hardware assets as evidenced by the growth of the open compute movement and the increased adoption of white box solutions within data centers as operators look to reduce complexity and operational expenses.  Operators...

Horizon Hard Drive Market Brief May 2016

24 May in Uncategorized

Market- the hard drive landscape is quickly changing as SSD volumes continue to grow across all categories and hard drive unit volumes shrink. Hard drives are a declining market, but they are not going away. The manufacturers are taking steps to regain their footing. They...

APRIL 2016 Price Updates

12 May in Uncategorized

Horizon Technology is an internationally recognized, award winning distributor of data storage, specializing in disk drives and SSD. We’ve been solving customers’ data storage needs for over twenty years. Below is a sample of the type of inventory that Horizon Technology keeps on hand to...