Horizon May 2017 Storage Market Brief

31 May in Hard Drives

I have always been fascinated with the intersection of economics and technology with technology testing economic principles that have been in play for hundreds of years. We have all heard “Creative Destruction” touted as the driver of new ideas and technology and we have talked...

Horizon April 2017 Storage Market Brief

23 April in Uncategorized

We all know how transformative the use of data has been in our lives, and it will only grow as we become increasingly dependent on our devices to manage our day to day lives. As we move away from distributed computing to the cloud, data...

Horizon March 2017 Storage Market Brief

17 March in Uncategorized

I just returned from the Open Compute Project Summit, which is a fantastic conference that hits at the heart of the storage market.   A key takeaway is that HDD will continue to play a role in the storage market, as demonstrated by Microsoft’s roll out...

Horizon January 2017 Storage Market Brief

14 February in Uncategorized

Big data is everywhere and growing. The need for speed and low latency is pushing the demand for SSD. However, it isn’t time to write rotating media into the history books. As a whole, storage demand is accelerating to meet big data needs. This shift...

Horizon December 2016 Storage Market Brief

11 January in Uncategorized

With it being the beginning of a new year I feel compelled to talk about the market drivers that are shaping the storage market and will act as our North Star over the next year. Along the way there will be speed bumps to be...

Horizon November 2016 Hard Drive Market Brief

07 December in Uncategorized

Today’s storage market can be described as a shifting mosaic that features several prominent subplots that all are interconnected. Past briefs focused on the manufacturers, however, we are orienting the conversation around the key components that shape the storage market, which is redefining itself. After seven...

Horizon October 2016 Hard Drive Market Brief

03 November in Uncategorized

Horizon October 2016 Hard Drive Market Brief Market - With Intel and Microsoft reducing their forecasts against expected softening notebook and desktop demand, the hard drive manufacturers require a push from the data centers space to offset declining client HDD shipments. Overall, the large data...

Horizon Technology Hard Drive Market Brief September 2016

02 November in Uncategorized

Market; sentiment continues to lean towards a healthy Q4, but demand has yet to materialize in a significant way with the market seemingly in a state of stasis. Both Intel and WDC announced improved Q4 guidance and reports indicate increased notebook demand driven by the...

Horizon August 2016 Hard Drive Market Brief

02 November in Uncategorized

Market - manufacturers consolidating supply to align with market demand is old news. The two top of mind questions for storage market participants are how do I position myself to succeed in a cloud-centric market and what will the fall build schedule look like as...

Horizon Technology & ICS Announcement

11 October in Uncategorized

          October 4, 2016 It is with great pleasure that we welcome ICS, another highly respected data storage distributor, to the Horizon Technology family. We share a history of friendly competition, having built a strong working relationship over many years. Tom Justus and his wife Junemarie, the...