Storage Market Perspective
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Storage Market Perspective

August 23, 2006

Hard Drives

The hard drive market has remained stable over the past weeks as we approach the busy holiday build season. It has been speculated that there might be a surge in demand for larger capacity components such as drives, memory, and CPU towards Q1, 2007 in response to the release of Vista, Microsoft’s next generation operating system that will require a minimum 15GB of free disk space and 1GB of memory. The question is; with consumers having become much savvier, will they hold out buying new systems until the mass release of Vista, in turn cannibalizing sales of existing systems, resulting in lack luster holiday sales?

Notebook Market 2.5"

The 2.5” market has been uneventful in the past weeks with the exception of 4200rpm drives which are slowly being phased out in favor of the faster 5400rpm drive. The price difference between the two drives is narrowing making the faster drive a better value. As a result, franchised distributors are starting to stock more of the 5400rpm in anticipation to higher demand going forward. Pricing seems to be declining across all capacities of 2.5” drives excluding 30GB capacities.

Surprisingly, we have seen little impact from Toshiba’s quality issues with Hewlett Packard resulting in a recall of Toshiba drives. It appears that Seagate and Western Digital have enough excess capacity to absorb the shortfall from Toshiba.

Desktop 3.5”

The demand for small capacity, inexpensive 20-40GB drives remains healthy as the budget PCs remain a major market mover. High capacity and SATA drives are still the mainstream and continue to slide slightly downward in price as the market’s perception of dollar per gigabyte gets lower.

There have been rumors that aggressive pricing of 40GB and 80GB capacity recertified drives have been cannibalizing sales of new product, resulting in built up inventories at franchise distributors. If this is the case it will be interesting to see how the manufactures respond as we move into the busy build season. SATA product has been very slow to move. 160GB IDE and up are in high demand, specifically 300-400GB IDE remains short in the market. 8MB cache has been more much more in demand than 2MB versions.

Enterprise (SCSI)

SCSI market continues to be uninspired with the continued shift to SATA product, leaving sufficient liquidity in the distribution channel. We have been seeing some demand for 181GB capacities, mostly from the service sector. We continue to see demand for EOL drives in the smaller capacities of 9GB and 18GB from the service sector.

For availability and pricing contact: 949.595.8244 or visit www.horizontechnology.com

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